According to a Google commissioned survey from Clark, Martire & Bartolomeo,
“Some 44% of people who saw a product or service advertised in a newspaper in the past month researched it – and two-thirds(67%) of that group went online to find more information.”
The survey of 1,003 search engine using adults who also read newspapers(an estimated 82 million people in the US) finds that among those who go online to research a product, nearly half(47%) go directly to a product URL, 31% go to a search engine, and 22% go to another site.
Bestest.
Teddy Towncrier. CPP SuperCharging Your Visions Towncrier-Media.com