Teddy Towncrier's Web Oasis.

April 7, 2009

Interactive Video puts a stop to shoveling business to your competitors.

Filed under: Uncategorized — teddytowncrier @ 12:45 pm

If you’re thinking of using video to tell your story; Stop! …. Interactive video lets you tell more and better without putting your viewer to sleep.

Can we agree that a picture is worth a thousand words and a video presentation may be worth a thousand pictures?

I’d like to share a couple of ideas with you, today which can certainly double and possibly triple revenues from your existing promotions and the first is so simple we frequently overlook it. ….. Don’t display competitor’s advertisements on the same page as your promotion. … Let me make that crystal clear …. DO NOT show competitor’s ads on the same page as yours.

Increasingly ….. Video hosting sites are showing competitor ads at the end of your video and now you have half a dozen competitors that you didn’t even know existed. …… If your web designer can’t stream your clips without inviting the wolf in …… The answer is simple …. Fire him. You don’t need to pay to have your business sabotaged.

The second oversight that’s skimming the cream from your business has to do with blasting the padlock from your showroom.

It goes something like this ….. You’ve invested heavily to get this visitor to see the wonderful video showcase for your widget but when the video is over there’s little else to cement and build you relationship and identify you as the only logical supplier to meet his needs. Enter the interactive video that blasts the shackles from your showroom door and gently guides to visitor to similar items that may be of interest to him.

Interactive simply means embedding links in your video that invites the viewer to explore similar items. When he’s finished viewing the supplemental video ….. The original movie continues.

Let’s say you’re promoting a booklet that shows how to keep kitty in prime condition using what’s on your kitchen shelf and your objective is to gather subscriptions for your mailing list.

By using an interactive video to showcase supplemental products and ideas …. you’ll be firmly establishing your business as the only supplier to meet the viewer’s needs and when that idea is firmly planted …… You’ll double subscriptions to your mailing list.

Mailing lists are a powerhouse for building relationships and generating revenue whenever you wish and there tens of thousands of Realtors, Bankers and Mortgage agents walking the streets who are now wishing they had kept in touch and used dirt cheap, personalized mailings to build and nourish relationships.

So in closing …. Let me leave these 2 important ideas with you …. Don’t show competitor’s ads in your showcase and No2. Blast the lock from your showroom door by embedding hot links in your videos to supplemental ideas and products.

and if a few heads need to roll so be it. … At the end of the day the only person that really has your interests at heart … Is you.

There’s a hidden bonus from interactive videos because the viewer will replay the clip in order to view the supplemental information contained in the embedded hot links and be reminded of ideas that they had previously overlooked.    See: Are 27 contacts necessary to make the sale: View here.

To view interactive video in action Click Here


Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.

Speak with me here Click Here for My Twitter

1 Comment »

  1. Couldn’t agree more. But then this is self-evident as I am the CEO of Veeple.

    But so I do add a little value, keep in mind that the interactive elements must be contextually relevant, engaging and non-intrusive. In other words, place the interactive elements of your video in such a way to enhance the story and not take away from it. Also, use the 7 second rule in that if your interactive element is on your video less than 7 seconds, then most people will not know to click. Also, keep your video to under 2 minutes to tell your story and then if they are interested, they can take a deeper dive.

    Comment by scott broomfield — April 7, 2009 @ 6:30 pm | Reply

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