Teddy Towncrier's Web Oasis.

October 13, 2008

Today’s biz boom. Monday, October 13, 2008

Filed under: Uncategorized — teddytowncrier @ 7:38 pm


Today’s biz boom.

A couple of interesting trends I’ve noticed developing in the Toronto, Canada, Marketplace.

A local new car dealership is using approx 25% of his 30 second radio spot to validate a high profile, mid-high range gentleman’s tailor.     Great pre-amplifaction for the tailors ads running on the same station.

The tailor seems to have started this trend since he frequently mentions his travel agent and hotels, complete with names and phone numbers in his six times daily, spots.

Item No2.   A high end home entertainment retailer seems to see the value of radio advertising even though another retailer is well entrenched from his use of informative spots and a one hour call in help show on Saturday mornings on the same station.

Item No3.   Fisher Price is using the same mid-market station for plugging it’s rubberized, “Kid’s proof” digital cameras and DVD players.   I Don’t expect the children will be listening but parents who want to keep their children away from expensive equipment are.  “Mammy can we have one!” … Kids in the marketing army …. I like that.   (Only another $10/Mth on the plastic).

Send me your sunny stories ….. Uplifting content to grease the rails, is always welcomed in my blog.


Bestest.



Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.

    

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