Teddy Towncrier's Web Oasis.

September 9, 2008

Is what they’re hearing the same as what you’re saying?

Filed under: Uncategorized — teddytowncrier @ 11:36 am
Tags: , , ,

What you say vs what they hear.

Usually our presentations are crafted to elicit a series of approving comments leading to an order.

The danger with this strategy is that it’s easy for our suspect to feel they’re being “sold” and rather than taking steps towards us;      Their comfort zone is often to hold back and even worse ……. subconsciously reject our concept.

“He that complies against his will Is of his own opinion still.”
~Samuel Butler (1612-1680), in Hudibras. Part iii. Canto iii. Line 547

Our Holy Grail must then be for our prospect to become so thirsty for what we have that they’re excited about moving forward with us …. When we have that down pat the Brass Ring is within our grasp.

Scott Stratten recently sent me this short video which does an excellent job of creating excitement and anticipation ….. and no product is ever mentioned.     I can envisage many uses for this idea and probably you will, too.   

I usually prefer to embed videos but it isn’t possible in this case. …… So ….It’s all here folks

Your comments & a StumbleUpon are appreciated.


Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.


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