What is your mailing list really worth?

What is your mailing list really worth?

A well cared for customer list can easily be worth more than the underlying business since it can be selectively rented many times over.

The mailing list industry is huge and many promotions are launched with the sole objective of collecting names. … You’ve probably noticed advertisements and wondered what they’re offering. It’s because the collected names will be sold or rented over and over again

Should you choose to rent your list and put your own stamp on promotions ….. Response is frequently double than if simply rented out.

A few years ago; A beloved 150 year old Canadian retailer hit the wall and all assets were liquidated. … While many of the assets were sold for pennies on the dollar; … Their mailing list realized 103% of appraised value.

Of course the value of this asset is frequently determined by the profitability of the product. …. Wouldn’t a list of established buyers of Caterpillar Tractors or Feadship Yachts be worth substantially more than $10 per name?

The value of your mailing list is frequently determined by how it has been nurtured and utilized and how responsive it is. …. Always provide something of value or interest when you mail subscribers.   Don’t overbombard your list and you’ll find your subscribers will stay with you and be more responsive.

Want to know how to massage your mailing list?   Study what Nordstrom, Columbia House and Readers Digest send you.

At the other end of the hyper, glossy promotions spectrum is Whole Foods Market, Inc. (Twitter @Wholefoods) with 144,185 on their Twitter list and schmoozes their customers with 140 word text ads.   Who knows what that list is worth. … Even $10 is a handsome pay day but they would be foolish to sell it when this specialized list can be rented out over and over again.

Is it worth the effort to build a responsive mailing list? …. Take a look at whole Foods Inc and then start looking for a repeat product.

Your comments & insights are welcomed and for a “Stumble Thumbs up”; I’ll fall in love with Ya’.

Bestest.

Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.

Toronto Computer Repairs. These guys sizzle.

Occasionally I drop into Technotrans Computers for parts and accessories, always seeking a bargain whether I need the item or not.

I’d purchased a much needed video accelerator card from them to speed up my video creation and was a bit perplexed when installation became a headache.

Since Technotrans had some needed, specialized equipment; Zeeshan and I made a deal for him to take care of this seemingly difficult installation which turned out to be more troublesome than either of us expected.

I’m delighted to report that while they mentioned the extent of the extra labour and the extensive, additional parts required were readily noticeable …. I’m happy to report they were ready to absorb all the extra costs and stick to their part of the bargain without any fuss or complaining.

…. and they even made me lunch.

Tell them I sent you …Technotrans Computers. 2949 Lakeshore Blvd. W. New Toronto.

Bestest.

Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.

The steamroller threat of negative option billing.

Negative option billing is a blight in modern business fuelled by the ease of electronic payment and when I discover someone subscribing to this pernicious practice; I promptly dump them and tell all my friends what I’ve done & why. …. (It’s one of the reasons that I became my own Telephone Company).

In case the term “Negative option billing” isn’t familiar …. It means that the vendor conveys to the reader that they’re getting one product or service for $x amount when in fact the small print (AKA “Terms of Service”) may say that the vendor has the option to supply additional goods and/or services at additional charge.

Merchants using negative option billing strategies have often employed the best brains in the world to tell their story which is frequently loaded with subliminal and psychological triggers. … They have big marketing guns and they’re aimed at you.

The process for halting this reoccurring debit that you may have agreed to; Is frequently, not as easy to get out of as the initial transaction.

There are respectable business folks who will offer a sample at reduced cost to tempt us further to buy the whole package and I do that to give readers a taste of my book How I dumped the Phone Co. and became my own telephone supplier.

Please remember … The devil is in the details. …. When entering into a transaction … Make sure you read and understand the fine print. … I even go so far as to take the document package home with me and study at my leisure. …. and that’s whether buying a house, a car or a washing machine.

Merchants frequently will be using an emotional strategy as a sales tool and don’t like us taking our time. …. On many occasions; I’ve saved tens of thousands of dollars by taking the documents home and making small changes to the paper work.

It may be time to start living by the other golden rule ….. “He who has the gold, rules”.   and doing our homework.

…. and will it kill ya’ to give me a Stumble or add a comment?

Bestest.

Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.

What provides more happiness? Buying experiences or buying material things?

What provides more happiness?   Buying experiences or buying material things?

This week, an assistant professor of psychology at San Francisco State University has found that buying ‘experiences’, such as vacations, give people more happiness than buying material things.

He studied 154 people ages 19 to 50 and found that experiences increased happiness because they are often social in nature and tend to make people feel more alive and they are left with positive memories, a sort of return on their investment. The study came up with this conclusion ‘For whatever you can afford, you’ll maximize your happiness, and the happiness of others around you, if you spend it on a life experience. It doesn’t matter how much money you spend either. Whether you spend a little or a lot on the life experience, you still have the same level of happiness.’

I stole the above article from @Davidrowells Travel Newsletter.

David always has bundles of valuable tips, shortcuts and travel insights in his newsletter. The Travel Insider  If you travel at all; It’s a must read.

Bestest.

Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions.

The power and magic of visualization.

Teddy’s Wish Wall. Advertisers are scheming to motivate us by constantly bombarding us with their messages. Visualization strategy has worked for me a couple of times and will for you. Below are the visuals on my wish wall created soon after moving into my new home.

From past experience; … Constantly bombarding my subconscious with displayed desires had delivered many of the features depicted in the home I had posted.  So be careful what you constantly focus upon Everything depicted on the wall has been delivered within one year of posting, including the transportation. (He delivered a bicycle). I didn’t constantly pray or beseech for these Items.   Just waited and discovered after one year, that all the items had been delivered.   To view some of the actual items we have used in our sets.   Click Here Next Time. … I’ll make my desires much bigger.  To contact us.  Click Here Icon Info   Here Bestest. Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions. Comments (2) February 3, 2009 Introducing my Hardware Magician. Filed under: Uncategorized — teddytowncrier @ 3:58 pm Allow me to introduce a top drawer hardware magician. Eric Richards is a bona fide rocket scientist where hardware and especially networking is concerned. Whether your office is in a closet or a complex, Manhattan or Manchester UK; He’ll perform the necessary diagnostics and surgery on your systems and get it right first time. Eric speedily sorted out our mess and networked our units right over the phone and soon they were running sweeter than a new Bentley with only a couple of short call backs. Don’t expect much in the way of chit-chat ( and his site certainly reflects that ) but if you have hardware issues and you need ‘em fixed yesterday without If’s, buts or excuses; Eric’s your guy. It gives me great pleasure to be able to take this opportunity to reciprocate his many kindnesses. Need a hardware and networking magician yesterday? … Seattle to Sidney. … Eric Richards is your man. To learn more about Eric. … Click Here Bookmark this post. ….. One day you will be pulling out your hair and Eric is your savior. Icon Info  Here Bestest. Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions. . Leave a Comment February 2, 2009 If this is failure; I want some. Filed under: Uncategorized — teddytowncrier @ 2:26 pm A subscriber in another forum asked “…. How can I tell if I am an Entrepreneur – any more or was I ever one?” Another subscriber proffered this definition of an Entrepreneur. …. “If you are working for yourself and you are making money at it, you are an entrepreneur. If you are working for yourself and you are not making money at it, you are a failed entrepreneur”. Having encountered a few potholes along the road …. Here’s my perspective. Failure is a word I’m not familiar with and need a little help with clarification of the word “Failed”. Is it the guy living under a park bench like this one Frank O’Dea. Or …. The high profile Jewish Hotelier who found himself on financial quicksand and reached into the deserts of N. Africa and find an Arabian Prince to ease his financial burden. Isadore Sharp… Would his congregation regard him as a failure? Is it Max Ward who started business as a bush pilot and subsequently took on the major carriers to become an acclaimed international airline. The Wardair brand is now gone. Did Max fail? Would established airlines such as Eastern or Pan-Am who created a fine living for tens of thousands families and are now longer with us. Must we regard them as failed? Is it Tony who started off painting houses for a living and rose to become a major industrial painter employing thousands but chose to reclaim his sanity and is now back to painting houses. … Is Tony a failure? Is it the high profile developer whose cash flow was decimated and had to seek bankruptcy protection as the multinationals fled whole floors of his developments during a downturn? Should we call Sir Freddy Laker failed? … Laker Skytrain was the first $150 “Transatlantic Bus service” and started the trend towards affordable air travel. J. K. Rowling was a writer in the UK and when penning Harry Potter in the local cafe was certainly not making any money at it. … Is she a failure? “It is not the critic that counts; not the man who points out how the strong man stumbled or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood…who, at worst, if he fails, at least fails while daring greatly. Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much because they live in the gray twilight that know neither victory nor defeat.” — Theodore Roosevelt. I like Frank O’Dea’s strategy “Hope+Vision+Action”. IMHO … Failure is a curable, temporary condition of the mind and certainly not an outcome. Bestest. Teddy Towncrier CPP Towncrier-Media.com Supercharging Your Visions. 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